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Traditional festivals

The more technological Three Kings Cavalcade

Written by Adriana

Like every year, the night of January the 5th, the Barcelona City Council organizes the parade of the Three Kings with a massive media display and a logistics that has nothing to envy to any big event. Next to the main parade, which extends from the Ciutadella Park to Avenida Rius i Taulet, every neighborhood in the city has its own parade for all children to receive the Three Kings from the East, bringing gifts for all of them from far away. If you are spending a few days or a long term in Barcelona and staying at one of the rental ShBarcelona apartments, you can’t miss this spectacular traditional parade which is the beginning of Christmas season.

This year the reception of Melchor, Gaspar and Baltasar come marked by the introduction of a new method for them to get the cards from children. “Their Majesties” helpers are now collecting requests from children with tablets, a new technology that is added to the traditional hand-written letters. Besides, for those who wants to follow live the parade route may do so through the Twitter council’s profile with the hashtag #cavalcadabcn and through the Foursquare council’s profile as well. With this technological strategy they want to increase the proximity of these magic “characters” with the Catalan children, which are waiting for their arrival during all Christmas.

The parade route starts at the Marques d’Argentera Avenue and continue to Isabel II Street, Via Laietana, Urquinaona square, Fontanella, Plaza Catalunya, Pelai, Universitat square, Sepulveda, Parallel Avenue, Plaza Espanya, Maria Cristina Avenue and Rius i Taulet Street. Fourteen floats will tour these 5 kilometers from the Moll de la Fusta, where they will be received by the Mayor of Barcelona, Xavier Trias, until Montjuïc Magic Fountain. On their arrival, the water of the fountain and the music floats will be synchronized in a spectacular ending. Over 1000 people will be a part of the royal entourage and will distribute more than 10,000 kilos of free gluten sweets among viewers on this huge parade.

Live Catalan culture through their holiday traditions and don’t miss this event! You will be amazed as you were a little child…

About the author



Adriana is a writer, content & community manager, web designer, media analyst and tireless traveler.

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