If you find yourself drawn to a more minimalist style when it comes to home furnishing and decor, Muji is the perfect shop for you. With a huge selection of simple and useful products, this Japanese franchise is making a big name for itself over here in Europe.
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The Shop
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Founded in Japan in 1980, Muji now has stores in nine European countries, a testament to their success, popularity, and the quality of the products they offer. They specialize in providing “no brand quality products” to customers while embracing simplicity and plainness in everything from product packaging to the manufacturing process of goods in order to minimize waste. The minimalist style of their home furnishings and decoration merchandise is elegant and refreshing, so those who value simplicity will especially appreciate Muji’s store concept.
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The Muji Philosophy
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Muji was founded on the idea that great-quality products should speak for themselves without all the adornment of fancy packaging and popular brand names. At the time the store was founded, there was a growing popularity of both foreign-made luxury goods and cheap, low-quality products on the market in Japan. In a statement against the consumer society of the time, Muji chose to focus on creating a balance between the two extremes.
They did this by stocking their stores with only truly useful and high-quality products to create a link between living and the products that made living possible. Stores are full of simple, useful products and beautiful home decor that fall in line with the Japanese aesthetic of “su,” which means plain or unadorned. With simple packaging and careful selection of products, Muji focuses on bringing the customer the best-quality product possible in a simple and elegant way.
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The Merchandise
Muji carries a wide assortment products for the home that can meet all your needs from home furnishing and decoration to gift giving. Some of their collections include furniture, home fragrance, storage, kitchen & dining, home accessories, health & beauty, picture frames, stationary, travel, and electronics, just to name a few. True to their ideals, they don’t offer brand name product, but instead focus on proving to the customer that top quality products don’t always have to carry a brand name along with them.
So the next time you’re thinking about redecorating your home, head straight to Muji and browse some of their high-quality minimalist products without all the distractions of elaborate and unnecessary packaging or brand names.
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