Alex Cabré is one of the examples of a successful entrepreneur thanks to an innovative idea that takes an already invented concept and with a broad market niche. That is, a company that comes at the right time and in the right place: 2011 in Barcelona. Cabre spent 18 years in the glasses world, but it wasn’t until late 2011 that he decided to start his own business based on the success of magnetic frames that have a magnet joint at the bridge, and the fact that Barcelona ina global reference in the eyewear sector. From ShBarcelona we introduce you to Eyewear From Barcelona.
This new company born with an investment of 150,000 euros and now expects revenues of 1.4 million in 2014 and has 14 employees. This concept of eyewear leverages the same concept as the American eyewear brand Click and incorporates its own innovations: a flexible single rod with double injection made of elastomeric material that doesn’t get deformed (they call this Slastik), which allows you to keep the glasses in a small case. The latter concept is used in pregraduated glasses as in sunglasses and glasses to do sports, very useful to practice any physical discipline.
Eyewear from Barcelona deals with the marketing of its products, but the manufacturing is offshored in China. The brand has begun to export their glasses recently to another 18 countries around the world, setting a goal: having an income of 5 million euros in 2017.
If you take a look at their website it is clear that their vocation is to export the optical concept “made in Barcelona” to the world, selling design, but also good materials, practicality, creativity and a wide variety of models from which you can choose. Anyone who is thinking about starting a business must consider how they will sell their idea, the timing and the market in which it will be born, and the financial investment, of course. But if an idea is good, easy to seel and brings a good concept with it, has great potential to end up being successful. Taking the example of Eyewear from Barcelona we encourage you to accept the challenge and be your own boss, which is for many the only way to live a happy life, as you make your own dream come true.
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