In late March will be held the first fair of products and gluten-free diet in Spain, the will take place the weekend between the 28th and the 30th of March when more than 50 companies will open their stalls at the International Convention Center of Barcelona, with more than 4,000 square meters. All this space will be dedicated to food suitable for celiacs, or gluten intolerant and sensitive people with cooking workshops, demonstrations, tastings, lectures and special activities for children. From ShBarcelona we recommend you write down this appointment on your agenda.
In this fair, which has the support of the Celiac Association of Catalonia, the Federation of Associations of Celiac in Spain, and the Association of Celiac and Gluten Sensitive of Madrid, will be the result of over two years of work by the team under the command of Pere Gurt, director of BCN Gluten Free. According Gurt “the response of companies specialized in the production of gluten-free products is being excellent.” At the fair the participation of people that eat these kind of products is important, but also is that enterprises, third sector and new technologies sector to be involved on it, all revolving around the gluten free diet.
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To encourage this participation is planned an exhibition area accompanied by a Showcooking area with the presence of prestigious cooks and confectioners and a Kids Area with over 20 workshops on cooking without gluten for children, and Demonstration Zone product where tastings are held.
This fair is the clear representation that the food industry begins to consider intolerances that can present a large part of the population, since they represent a potential market so far not enough bared in mind. At the same time, the growing tendency of people to opt for a healthy diet, especially in a cosmopolitan city like Barcelona, encourages such initiatives that focus so much attention and companies. This is good news for all those with intolerances or allergies to this set of proteins present in rainfed cereals, since either by financial interest or because is trendy, the industry is focusing attention on it and these people have more options to eat. For companies provides an opportunity to attract customers, publicize innovations and improvements in their food, gain distribution channels, and to delve into such a specific but large market at a time.
It is estimated that the gluten intolerant population grows 15% annually and currently represents 1% of the population in Spain (about 400,000 inhabitants).