{"id":75962,"date":"2017-01-01T20:03:28","date_gmt":"2017-01-01T19:03:28","guid":{"rendered":"https:\/\/www.shbarcelona.com\/blog\/en\/?p=75962"},"modified":"2017-01-01T20:03:28","modified_gmt":"2017-01-01T19:03:28","slug":"real-estate-ad","status":"publish","type":"post","link":"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-ad\/","title":{"rendered":"Writing an effective real estate ad"},"content":{"rendered":"<p style=\"text-align: justify;\">In a day and age where it has become so easy to reach your target audience online,\u00a0making the most of a <strong>real estate ad<\/strong> has become essential.<\/p>\n<p style=\"text-align: justify;\">Here are some tips from <strong><a href=\"https:\/\/www.shbarcelona.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ShBarcelona<\/a>, real estate agency<\/strong>, specializing renting and selling apartments in Barcelona.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-ad\/#A-good-presentation\" title=\"A good presentation\">A good presentation<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-ad\/#Good-quality-photos\" title=\"Good quality photos\">Good quality photos<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-ad\/#Including-the-essential-information\" title=\"Including the essential information\">Including the essential information<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"A-good-presentation\"><\/span>A good presentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_75965\" style=\"width: 352px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-75965\" class=\" wp-image-75965\" src=\"https:\/\/www.shbarcelona.com\/blog\/wp-content\/uploads\/en\/2016\/08\/kitchen-1543487_960_720-300x163.jpg\" alt=\"Photo via Pixabay\" width=\"342\" height=\"186\" \/><p id=\"caption-attachment-75965\" class=\"wp-caption-text\">Photo via Pixabay<\/p><\/div>\n<p style=\"text-align: justify;\">Your main objective is to convince the potential buyer to click on your ad. To make that happen, the first step is to select a <strong>catchy title<\/strong>. Are you selling a lovely <strong>studio?<\/strong> Your title could be \u201cBeautiful 30m\u00b2 studio, ideal for <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/cheap\/\" target=\"_blank\" rel=\"noopener noreferrer\">students<\/a>\u201d. Don&#8217;t hesitate to make your <strong>property<\/strong> stand out from the get go. Be careful with spelling mistakes! If you&#8217;re not sure about a word, look it up, because mistakes make your ad look much less serious and immediately affect your image.<\/p>\n<p style=\"text-align: center;\"><em>Related article:\u00a0<a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/architectural-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Can you read an architectural plan?<\/a><\/em><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Good-quality-photos\"><\/span>Good quality photos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/photography-classes-in-barcelonaclick\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Photos<\/strong><\/a> are essential in an ad. They&#8217;re what will make the client fall in love with the <strong>apartment.<\/strong> An important piece of advice: make sure the <strong>photos<\/strong> aren&#8217;t blurry and that they are well lit. Why not wait for a <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/the-weather-in-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\">sunny day<\/a> to take them? They should show your <strong>apartment<\/strong> at its best!<\/p>\n<p style=\"text-align: justify;\">Do you not have a good camera? Are you bad at taking <strong>photos?<\/strong> Consider hiring a professional who could take some quality <strong>photos<\/strong> at a decent price. You&#8217;ll see how your selling opportunities go up as a result!<\/p>\n<p style=\"text-align: center;\"><em>Related article: <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">8 advantages of using a real estate agency<\/a><\/em><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Including-the-essential-information\"><\/span>Including the essential information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_75963\" style=\"width: 359px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-75963\" class=\" wp-image-75963\" src=\"https:\/\/www.shbarcelona.com\/blog\/wp-content\/uploads\/en\/2016\/08\/bad-1480727_960_720-300x158.jpg\" alt=\"Photo via Pixabay\" width=\"349\" height=\"184\" \/><p id=\"caption-attachment-75963\" class=\"wp-caption-text\">Photo via Pixabay<\/p><\/div>\n<p style=\"text-align: justify;\">If the <strong>client<\/strong> was seduced by the <strong>photos,<\/strong> they will want to know more about <strong><a href=\"https:\/\/www.shbarcelona.com\/barcelona-owners\" target=\"_blank\" rel=\"noopener noreferrer\">your property<\/a>;<\/strong> your objective is to provide complete information. That is why you should make sure you include the type of <strong>property,<\/strong> the price, the living area and terrain, the number of rooms and the location.<\/p>\n<p style=\"text-align: justify;\">Finally, you can include the local <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/supermarket\/\" target=\"_blank\" rel=\"noopener noreferrer\">supermarkets<\/a>, <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/pharmacy-eixample\/\" target=\"_blank\" rel=\"noopener noreferrer\">pharmacies<\/a> or restaurants for example.<\/p>\n<p style=\"text-align: justify;\">Above all, do not oversell your <strong>property!<\/strong> Be honest, the customer will eventually realize your exaggerations and this will make you look bad.<\/p>\n<div class=\"su-box su-box-style-soft\" id=\"\" style=\"border-color:#6d0000;border-radius:0px\"><div class=\"su-box-title\" style=\"background-color:#a00121;color:#ffffff;border-top-left-radius:0px;border-top-right-radius:0px\">Top 5 real estate articles 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src=\"https:\/\/www.shbarcelona.com\/blog\/wp-content\/uploads\/en\/2021\/03\/gabrielle-henderson-hjckknwcxxq-unsplash-1-1-810x540-375x195.jpg\" class=\"pt-cv-thumbnail\" alt=\"two ladies discussing rental property contract template\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><p class=\"pt-cv-title\"><a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/rental-agreement-template\/\" class=\"_self\" target=\"_self\" >Rental Agreement Template<\/a><\/p><\/div><\/div><\/div><\/div>\n<div class=\"item\"><div class=\"row\"><div class=\"col-md-12 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/rent-reference-index\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img width=\"375\" height=\"195\" src=\"https:\/\/www.shbarcelona.com\/blog\/wp-content\/uploads\/en\/2020\/11\/Hoofdfoto-375x195.jpg\" class=\"pt-cv-thumbnail\" alt=\"papers and little house with red roof\" \/><\/a>\n<div 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data-target=\"#77586f4fjp\" data-cvslide=\"next\">\r\n\t\t\t\t\t\t<span class=\"glyphicon glyphicon-chevron-right\"><\/span>\r\n\t\t\t\t\t<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a day and age where it has become so easy to reach your target audience online,\u00a0making the most of a real estate ad has become essential. Here are some tips from ShBarcelona, real estate agency, specializing renting and selling apartments in Barcelona. Tabla de contenidos A good presentationGood quality photosIncluding the essential information A [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":552064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52536],"tags":[64868,65100,65338,65342,66188,66198],"class_list":["post-75962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-market","tag-property-barcelona","tag-real-estate-agency-barcelona","tag-rent-out-apartment-barcelona","tag-rent-out-flat-barcelona","tag-sell-apartment-barcelona","tag-sell-flat-barcelona"],"_links":{"self":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts\/75962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/comments?post=75962"}],"version-history":[{"count":0,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts\/75962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/media\/552064"}],"wp:attachment":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/media?parent=75962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/categories?post=75962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/tags?post=75962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}