{"id":5464,"date":"2014-06-28T18:27:14","date_gmt":"2014-06-28T16:27:14","guid":{"rendered":"http:\/\/www.shbarcelona.com\/blog\/en\/?p=5464"},"modified":"2014-06-28T18:27:14","modified_gmt":"2014-06-28T16:27:14","slug":"olapic-a-selfies-spanish-company-with-huge-success-in-the-us","status":"publish","type":"post","link":"https:\/\/www.shbarcelona.com\/blog\/en\/olapic-a-selfies-spanish-company-with-huge-success-in-the-us\/","title":{"rendered":"Olapic, a selfies Spanish company with huge success in the US"},"content":{"rendered":"

Olapic<\/strong><\/a> is a program that allows brands to interact with their customers through the pictures, and this simple idea came from\u00a0two Spaniards, Jose de Cabo<\/strong> (32) and Pau Sabria<\/strong> (29 ) that met each other\u00a0during a Columbia University MBA, and they have been working for 5 years now\u00a0for clients such as Mashable, Pepsi, Wearhouse, Steve Madden, Vans, Calvin Klein, Guess, New Balance, the New York Daily \"4.28.14.CalvinKleinolapic-thumb\"<\/a>News, the Chicago Tribune, or the Mavericks or the NBA. These companies use Olapic to enable its users to upload images, for example, at the bottom \u00a0of an online newspaper, sharing pictures of a game in a gallery or showing some clothes they purchased on a website. This creates engagement\u00a0and closeness to the brand and original content that comes directly from the customer which is the main character.<\/p>\n

According to the creators of Olapic, was necessary creating an\u00a0interaction with users through images, not just text, there are lots of page visits there. The very first argument\u00a0to “sell” this startup was the ability to upload a photo to attract more readers or visitors. The New York Daily News increased page views to news that had those pictures uploaded by 40% and tripled times that people share the news with pictures in their social media. According to Sabria “you only need a couple of good pictures for a news or a marketing campaign to be successful”.<\/strong><\/p>\n

The online clothing shop\u00a0Asos<\/strong>\u00a0committed recently\u00a0to Olapic’s\u00a0“visual commerce” so a user can instantly\u00a0share\u00a0a picture wearing\u00a0the clothes they\u00a0bought in this shop \u00a0uploading it to the website. Direct user experience encourages other potential buyers to purchase the product. Increases the famous user “engagement” with the brand.<\/p>\n

When these entrepreneurs who settled in New York<\/strong>\u00a0are asked their responses are very clear: in this city there are chances of finding funding\u00a0so there is\u00a0the good attitude of entrepreneurs and investors, all of them truly believe that they are going to “eat the world”. Perhaps the problem in Spain is that lack of attitude, we need to believe more and complain less.<\/p>\n

Ultimately, a picture or a selfie uploaded in a website is a potential new purchase or customer or reader. ShBarcelona<\/strong><\/span><\/a>\u00a0encourages you, as Pau and Jose did, to turn\u00a0your ideas into realities.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Olapic is a program that allows brands to interact with their customers through the pictures, and this simple idea came from\u00a0two Spaniards, Jose de Cabo (32) and Pau Sabria (29 ) that met each other\u00a0during a Columbia University MBA, and they have been working for 5 years now\u00a0for clients such as Mashable, Pepsi, Wearhouse, Steve […]<\/p>\n","protected":false},"author":4,"featured_media":545315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52566],"tags":[52802,69930,69932,69934,69936,69938,69940,69942,69946,69954,60834,46232,52094],"class_list":["post-5464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovering","tag-accomodation-barcelona","tag-apartment-rentals-barcelona-es","tag-apartment-rentals-in-barcelona-es","tag-apartment-to-rent-barcelona-es","tag-apartments-barcelona-es","tag-apartments-barcelona-cheap-es","tag-apartments-barcelona-city-es","tag-apartments-cheap-barcelona-es","tag-apartments-holiday-barcelona-es","tag-flats-barcelona-es","tag-holiday-apartments","tag-olapic","tag-rent-apartment-barcelona-es"],"_links":{"self":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts\/5464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/comments?post=5464"}],"version-history":[{"count":0,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts\/5464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/media\/545315"}],"wp:attachment":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/media?parent=5464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/categories?post=5464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/tags?post=5464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}