{"id":18470,"date":"2016-06-18T18:38:19","date_gmt":"2016-06-18T16:38:19","guid":{"rendered":"https:\/\/www.shbarcelona.fr\/blog\/fr\/?p=18470"},"modified":"2016-06-18T18:38:19","modified_gmt":"2016-06-18T16:38:19","slug":"world-marketing-festival","status":"publish","type":"post","link":"https:\/\/www.shbarcelona.com\/blog\/fr\/world-marketing-festival\/","title":{"rendered":"Le World Marketing Festival, le salon du Marketing \u00e0 Barcelone"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;18470&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Le World Marketing Festival, le salon du Marketing \u00e0 Barcelone&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<p style=\"text-align: justify;\">\u00c7a se passe \u00e0 Barcelone\u00a0! Du lundi 27 juin au jeudi 30 juin 2016 aura lieu le World Marketing Festival, le WMF, un des\u00a0<strong>plus<\/strong> <strong>grands<\/strong><strong> \u00e9v\u00e9nements marketing <\/strong>\u00e0 l&#8217;\u00a0\u00e9chelle mondiale. Il se tiendra au <strong>CaixaForum<\/strong>\u00a0de la capitale catalane, Barcelone.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aebd6e2daf94\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #850909;color:#850909\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #850909;color:#850909\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aebd6e2daf94\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shbarcelona.com\/blog\/fr\/world-marketing-festival\/#Quest-ce-que-le-WMF-World-Marketing-Festival\" >Qu&#8217;est-ce que le WMF, World Marketing Festival\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shbarcelona.com\/blog\/fr\/world-marketing-festival\/#De-nombreux-partenaires\" >De nombreux partenaires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shbarcelona.com\/blog\/fr\/world-marketing-festival\/#Cloture-du-sommet-et-remise-de-prix\" >Cloture du sommet et remise de prix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shbarcelona.com\/blog\/fr\/world-marketing-festival\/#Comment-participer\" >Comment participer\u00a0?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Quest-ce-que-le-WMF-World-Marketing-Festival\"><\/span>Qu&#8217;est-ce que le WMF, <strong>World Marketing Festival<\/strong>\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-18547 size-medium\" src=\"https:\/\/www.shbarcelona.com\/blog\/wp-content\/uploads\/fr\/2016\/06\/gallo-rojo-1-850x323-300x133.jpg\" alt=\"gallo-rojo-1-850x323\" width=\"300\" height=\"133\" \/>Le <strong>World Marketing Festival<\/strong>\u00a0 est un \u00e9v\u00e9nement dont la vocation est d\u2019\u00eatre un point de rencontre pour r\u00e9fl\u00e9chir, partager et discuter des nouveaux <strong>enjeux marketing<\/strong>. Le marketing aujourd\u2019hui est per\u00e7u comme une outil strat\u00e9gique pour g\u00e9n\u00e9rer de la valeur ajout\u00e9e au sein des entreprises.<\/p>\n<p style=\"text-align: justify;\">Organis\u00e9 depuis 35 ans, le salon\u00a0propose sur 4 journ\u00e9es enti\u00e8res des ateliers, des d\u00e9bats et des conf\u00e9rences, sur des sujets d&#8217;actualit\u00e9 li\u00e9s aux nouvelles tendances du marketing et de l&#8217;innovation, aux strat\u00e9gies de commercialisation, au d\u00e9veloppement de la marque&#8230; C\u2019est une occasion unique pour faire du Networking et consolider votre r\u00e9seau professionnel.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18546 size-medium\" src=\"https:\/\/www.shbarcelona.com\/blog\/wp-content\/uploads\/fr\/2016\/06\/arrows-1412059_1920-300x133.jpg\" alt=\"arrows-1412059_1920\" width=\"300\" height=\"133\" \/><\/p>\n<p style=\"text-align: justify;\">Les <strong>d\u00e9bats<\/strong> et les <strong>conf\u00e9rences<\/strong> auront lieu dans diff\u00e9rents endroits de Barcelone. Le si\u00e8ge de l&#8217;EAE Barcelone proposera par exemple un d\u00e9bat sur le th\u00e8me de <em>R\u00e9flexions sur le pass\u00e9, le\u00a0pr\u00e9sent et l&#8217;\u00a0avenir du marketing.<\/em> Le programme d\u00e9taill\u00e9 est d\u00e9j\u00e0 disponible.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"De-nombreux-partenaires\"><\/span>De nombreux partenaires<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Les entreprises partenaires du <strong>World Marketing Festival<\/strong> sont, entre autres, Grupo Uno, Think Smart,\u00a0 La Caixa, MyTaxi\u2026 Des universit\u00e9s et \u00e9coles de commerce comme l&#8217;EAE Business School, La Salle, FPU soutiennent \u00e9galement l\u2019\u00e9v\u00e9nement.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cloture-du-sommet-et-remise-de-prix\"><\/span>Cloture du sommet et remise de prix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1840 size-medium\" src=\"https:\/\/www.shbarcelona.com\/blog\/wp-content\/uploads\/fr\/2013\/08\/business-startup-e1464944546153-300x213.jpg\" alt=\"business-startup\" width=\"300\" height=\"213\" \/>La cloture de ce sommet du<strong> World Marketing Festival<\/strong>\u00a0de\u00a0Barcelone se tiendra au <strong>Teatre Nacional de Catalunya<\/strong> le jeudi 30 Juin. C\u2019est \u00e0 ce moment l\u00e0 qu\u2019aura lieu la remise des prix Marketing.\u00a0Entre le 20 F\u00e9vrier et le 30 Avril, les entreprises ont d\u00e9pos\u00e9 leur candidatures. Le WMF r\u00e9compensera les meilleures initiatives en terme de marketing dans cinq cat\u00e9gories\u00a0: l\u2019<strong>efficacit\u00e9<\/strong>, l\u2019<strong>innovation marketing<\/strong> de l\u2019ann\u00e9e 2015, la meilleure <strong>strat\u00e9gie marketing<\/strong> de start-up, l\u2019entreprise de l\u2019ann\u00e9e. Il y a aussi un\u00a0prix sp\u00e9cial accord\u00e9 par le <a href=\"https:\/\/www.cmb.cat\/en\/\" target=\"_blank\" rel=\"noopener nofollow\">Club de Marketing de Barcelone<\/a> qui r\u00e9compensera l&#8217;entreprise ou le professionnel qui a mis en\u00a0place la meilleure strat\u00e9gie marketing en accord avec les valeurs de Barcelone. L&#8217;objectif est aussi de\u00a0positionner la ville de Barcelone non seulement comme une ville attractive et touristique, mais aussi comme une capitale europ\u00e9enne de la\u00a0cr\u00e9ativit\u00e9 et de l&#8217;innovation.\u00a0 Cet \u00e9v\u00e9nement sert aussi \u00e0\u00a0maintenir le prestige international de Barcelone.<\/p>\n<p style=\"text-align: justify;\"><strong>Oscar Ferrer<\/strong> (la Vangardia), <strong>Joan B. Renart<\/strong> (Vichy Catalan) et <strong>Isidre Fain\u00e9<\/strong> (La Caixa) feront, entre autres, partie des membres du jury, compos\u00e9 de gagnants des \u00e9ditions pr\u00e9c\u00e9dentes.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Comment-participer\"><\/span>Comment participer\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La participation aux conf\u00e9rences\u00a0<em>Markethink<\/em> pr\u00e9vues du 27 au 30 Juin est\u00a0<strong>GRATUITE.\u00a0<\/strong>En revanche, si vous souhaitez participer \u00e0 la c\u00e9r\u00e9monie de cl\u00f4ture du jeudi 30 juin, il faudra compter 75\u20ac(+TVA). Ouverture des portes \u00e0 partir de 17h30.<\/p>\n<p style=\"text-align: justify;\">Pour r\u00e9server votre place, envoyer un courriel \u00e0 <u><a href=\"mailto:awards@worldmarketing.eu\" target=\"_blank\" rel=\"noopener nofollow\">awards@worldmarketing.eu<\/a><\/u>\u00a0 en pr\u00e9cisant le nom de votre soci\u00e9t\u00e9 ainsi que le nombre d\u2019entr\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7a se passe \u00e0 Barcelone\u00a0! Du lundi 27 juin au jeudi 30 juin 2016 aura lieu le World Marketing Festival, le WMF, un des\u00a0plus grands \u00e9v\u00e9nements marketing \u00e0 l&#8217;\u00a0\u00e9chelle mondiale. Il se tiendra au CaixaForum\u00a0de la capitale catalane, Barcelone. Qu&#8217;est-ce que le WMF, World Marketing Festival\u00a0? Le World Marketing Festival\u00a0 est un \u00e9v\u00e9nement dont la [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":519325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4572],"tags":[7504,15102,23248,23256],"class_list":["post-18470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises-et-startup","tag-caixaforume-barcelone","tag-marketing-barcelone","tag-wmf-barcelone","tag-world-marketing-festival-barcelone"],"_links":{"self":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts\/18470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/comments?post=18470"}],"version-history":[{"count":0,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/posts\/18470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/media\/519325"}],"wp:attachment":[{"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/media?parent=18470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/categories?post=18470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/wp-json\/wp\/v2\/tags?post=18470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}