{"id":19663,"date":"2016-09-02T10:45:04","date_gmt":"2016-09-02T08:45:04","guid":{"rendered":"https:\/\/www.shbarcelona.fr\/blog\/fr\/?p=19663"},"modified":"2019-10-29T00:40:16","modified_gmt":"2019-10-28T23:40:16","slug":"desigual","status":"publish","type":"post","link":"https:\/\/www.shbarcelona.com\/blog\/fr\/desigual\/","title":{"rendered":"Desigual : l&rsquo;entreprise barcelonaise qui ne connait pas la crise"},"content":{"rendered":"<p style=\"text-align: justify;\">D\u00e8s votre arriv\u00e9e \u00e0 Barcelone, que ce soit en centre-ville ou m\u00eame \u00e0 l\u2019a\u00e9roport, vous tomberez sur une boutique <strong>Desigual<\/strong>\u00a0! <strong><a href=\"https:\/\/www.shbarcelona.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">ShBarcelona<\/a><\/strong> vous en dit un peu plus sur cette top entreprise \u00e0 Barcelone.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shbarcelona.com\/blog\/fr\/desigual\/#La_marque\" title=\"La marque\">La marque<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shbarcelona.com\/blog\/fr\/desigual\/#Les_locaux\" title=\"Les locaux\">Les locaux<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shbarcelona.com\/blog\/fr\/desigual\/#Une_strategie_dentreprise_originale\" title=\"Une strat\u00e9gie d&rsquo;entreprise originale\">Une strat\u00e9gie d&rsquo;entreprise originale<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"La_marque\"><\/span>La marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_3883\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-3883\" class=\"wp-image-3883 size-medium\" src=\"https:\/\/www.shbarcelona.fr\/blog\/fr\/wp-content\/uploads\/2015\/02\/desigual-300x223.jpg\" alt=\"desigual\" width=\"300\" height=\"223\" srcset=\"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-content\/uploads\/2015\/02\/desigual-300x223.jpg 300w, https:\/\/www.shbarcelona.com\/blog\/fr\/wp-content\/uploads\/2015\/02\/desigual.jpg 674w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-3883\" class=\"wp-caption-text\">Photo via Pixabay<\/p><\/div>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.desigual.com\/fr_LU\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Desigual<\/a><\/strong> est une <strong>marque d\u2019inspiration hippie, <\/strong>\u00a0tr\u00e8s color\u00e9e\u00a0: on aime ou on d\u00e9teste\u00a0! N\u00e9anmoins le style catalan multicolore bard\u00e9 de graffitis a conquis le monde. La marque cr\u00e9\u00e9e en <strong>1984 \u00e0 Ibiza<\/strong> par les fr\u00e8res suisses<strong> Mayer,<\/strong> a aujourd\u2019hui plus de 525 magasins dans 109 pays et des centaines de points de vente dans les plus grands magasins du monde entier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_locaux\"><\/span>Les locaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Le<strong> si\u00e8ge mondial <\/strong>de l&rsquo;entreprise Desigual est situ\u00e9 sur le<strong> Paseo Mare Nostrum <\/strong>de Barcelone, en face de l&rsquo;H\u00f4tel W<strong>.<\/strong> Le b\u00e2timent s&rsquo;\u00e9tend sur 186 m\u00e8tres, compte six \u00e9tages et constitue le deuxi\u00e8me plus long de\u00a0Barcelone (apr\u00e8s L&rsquo;Illa Diagonal). L\u2019\u00e9difice dispose notamment de 6 ascenseurs et d\u2019une terrasse avec une vue imprenable sur Barcelone, son port, sa plage\u2026 Malheureusement en tant que touriste, il faudra vous contenter de visiter la <strong>boutique du RDC<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Chaque \u00e9tage de l&rsquo;entreprise constitue un <strong><em>open space. <\/em><\/strong>Le but est de rechercher une interaction maximale entre les employ\u00e9s. Le design et la d\u00e9coration v\u00e9hicule l\u2019esprit de la marque et incite la collaboration entre les personnes. En outre, les\u00a0employ\u00e9s ont la possibilit\u00e9 de changer de\u00a0place au travail TOUS les jours, du moment qu\u2019ils restent dans leur d\u00e9partement. Les employ\u00e9s de l&rsquo;entreprise Desigual disposent d\u2019une cantine tr\u00e8s agr\u00e9able, situ\u00e9e au rez-de-chauss\u00e9e.\u00a0La cuisine m\u00e9diterran\u00e9enne et barcelonaise est bien entendu au menu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Une_strategie_dentreprise_originale\"><\/span>Une strat\u00e9gie d&rsquo;entreprise originale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_7725\" style=\"width: 310px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-7725\" class=\"wp-image-7725 size-medium\" src=\"https:\/\/www.shbarcelona.fr\/blog\/fr\/wp-content\/uploads\/2015\/07\/The-Color-Run-by-Desigual-Barcelona-300x230.jpg\" alt=\"The-Color-Run-by-Desigual-Barcelona\" width=\"300\" height=\"230\" srcset=\"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-content\/uploads\/2015\/07\/The-Color-Run-by-Desigual-Barcelona-300x230.jpg 300w, https:\/\/www.shbarcelona.com\/blog\/fr\/wp-content\/uploads\/2015\/07\/The-Color-Run-by-Desigual-Barcelona.jpg 364w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-7725\" class=\"wp-caption-text\">Photo via Pixabay<\/p><\/div>\n<p style=\"text-align: justify;\">L&rsquo;entreprise Desigual s\u2019est lanc\u00e9e dans une vaste campagne de d\u00e9veloppement strat\u00e9gique en ouvrant des \u00ab magasins phares \u00bb, les <strong>Dshops<\/strong>\u00a0! Comme ceux situ\u00e9s \u00e0 Barcelone. Ces magasins sont de v\u00e9ritables lieus o\u00f9 l\u2019esprit Desigual est pr\u00e9sent dans la d\u00e9coration, les couleurs, la collection et le mobilier.<\/p>\n<p style=\"text-align: justify;\">Apr\u00e8s la vaste campagne de soldes de l\u2019ann\u00e9e derni\u00e8re, <strong><em>Summer Seminaked<\/em>,<\/strong> qui consistait \u00e0 arriver au magasin Desigual en sous-v\u00eatements et \u00e0 en ressortir habill\u00e9 de v\u00eatements de la marque, Desigual a lanc\u00e9 <strong>T<em>rain like a model.\u00a0<\/em><\/strong>C\u2019est une campagne pour d\u00e9velopper la gamme fitness, qui consiste \u00e0 faire d\u00e9filer des <strong>adh\u00e9rentes de salle de sport<\/strong> partenaires de Desigual. La premi\u00e8re \u00e9dition a eu lieu le 14 juin dernier. 10 jeunes femmes ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es et ont pr\u00e9sent\u00e9es la collection Printemps-Et\u00e9 17. Les femmes les plus assidues en mati\u00e8re de fitness et d\u2019entrainement ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es parmi toutes celles inscrites au programme\u2026 A quand la prochaine \u00e9dition\u00a0?<\/p>\n<p style=\"text-align: justify;\">Toujours en mati\u00e8re de <strong>sport,<\/strong> Desigual marque sa pr\u00e9sence \u00e0 Barcelone en \u00e9tant <strong>partenaire,<\/strong> le 2 octobre prochain de la Color Run.\u00a0Inscriptions sur <a href=\"https:\/\/www.facebook.com\/TheColorRunEspana\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ce lien<\/a>.<\/p>\n<p style=\"text-align: center;\"><em>N\u2019h\u00e9sitez pas \u00e0 consulter aussi notre\u00a0guide shopping.<\/em><\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-left \"\n    data-id=\"19663\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 100px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <strong class=\"kksr-score\">4<\/strong>\n        <span class=\"kksr-muted\">\/<\/span>\n        <strong>5<\/strong>\n        <span class=\"kksr-muted\">(<\/span>\n        <strong class=\"kksr-count\">1<\/strong>\n        <span class=\"kksr-muted\">\n            vote        <\/span>\n        <span class=\"kksr-muted\">)<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e8s votre arriv\u00e9e \u00e0 Barcelone, que ce soit en centre-ville ou m\u00eame \u00e0 l\u2019a\u00e9roport, vous tomberez sur une boutique Desigual\u00a0! ShBarcelona vous en dit un peu plus sur cette top entreprise \u00e0 Barcelone. Table des mati\u00e8res La marqueLes locauxUne strat\u00e9gie d&rsquo;entreprise originale La marque Desigual est une marque d\u2019inspiration hippie, \u00a0tr\u00e8s color\u00e9e\u00a0: on aime ou [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":19665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1268],"tags":[3409,3410,1804,1541],"_links":{"self":[{"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/19663"}],"collection":[{"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=19663"}],"version-history":[{"count":13,"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/19663\/revisions"}],"predecessor-version":[{"id":37600,"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/19663\/revisions\/37600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/media\/19665"}],"wp:attachment":[{"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=19663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=19663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=19663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}