{"id":37114,"date":"2015-02-23T18:47:25","date_gmt":"2015-02-23T17:47:25","guid":{"rendered":"http:\/\/www.shbarcelona.com\/blog\/en\/?p=37114"},"modified":"2016-12-26T10:57:12","modified_gmt":"2016-12-26T09:57:12","slug":"have-a-sex-on-the-ice-in-icebarcelona","status":"publish","type":"post","link":"https:\/\/www.shbarcelona.com\/blog\/en\/have-a-sex-on-the-ice-in-icebarcelona\/","title":{"rendered":"Have a “Sex on the Ice” in Icebarcelona!"},"content":{"rendered":"

If you want to go to a different and original\u00a0bar in Barcelona to, in addition to have a drink, have a subzero experience, your place is the Icebarcelona<\/strong><\/a>. This is the first ice bar on the beach around the world for you to change your surroundings for a while and to imagine that you are in an igloo in the Arctic. From ShBarcelona<\/strong><\/a> we recommend visiting this special\u00a0cocktail bar with a modern atmosphere and “minimal” decoration. Enrique Guia is responsible for this place and he will tell us a bit more about it in this interview…<\/p>\n

\"icebarcelona<\/a>How and when did the idea of opening Icebarcelona come up?<\/strong><\/p>\n

It came up\u00a0over 7 years ago when Dutch entrepreneurs decide to copy\u00a0the original concept of ice bar born in Sweden, next to the beach of La Barceloneta where in summer the temperature difference between the two environments can be more than 40\u00b0C.<\/p>\n

Who’s behind this place and what is your background?<\/strong><\/p>\n

Behind this place there is a team of many people working. Behind every job there is a specialist; from the guys who make the ice glasses, which isn’t\u00a0easy at all, to professional barman and\u00a0administration workers. It’s been\u00a0seven years on the road… I remember when we started, people passing through the door didn’t believe\u00a0that there was an ice bar. Today we know a lot more known by the people, we are even\u00a0associated members of Barcelona Tourism, the official tourism institution\u00a0of the city.<\/p>\n

\"icebarcelona<\/a>How\u00a0is the “standard” visit to Icebarcelona? And, besides visitation, do you held\u00a0other events?<\/strong><\/p>\n

More than “visit” we call this an experience, something different to do. It begins when we give the visitors some winter clothes. You’re one step away of entering a room with below zero temperatures, where you will have a drink. You can order some\u00a0vodka, gin, rum or whiskey, combined with a soda or a fruit juice. The most successful are the Sex on the Ice and Coco Loco, which are the \u00a0“ice bar” versions of Sex on the Beach and Pi\u00f1a Colada. You can stay in the bar all you want, or you can, hehe… the temperature is below zero and after forty minutes people tend to\u00a0feel cold feet… Regarding the events, we have developed several events for companies, and this year we enhance it further, because I modestly believe that we have a singular space in a prime location. We have done quite a few things and we still have much to do.<\/p>\n

\"icebarcelona\"<\/a>What types of customers come to Icebarcelona\u00a0and what is their\u00a0reaction to this frozen space?<\/strong><\/p>\n

Our audience is the most heterogeneous: from toddlers to seniors, lovebirds, couples,\u00a0groups of friends and bachelors parties. Everyone has their time here. In addition, people come from all over the world. Recently came some Egyptian students who were really amazed. They were about 40 people and danced like crazy. The next day came 100 more. They had so much fun that we ended up calling them\u00a0“the Arab Spring”.<\/p>\n

How’s the experience of opening a\u00a0business so different in a city like Barcelona?<\/strong><\/p>\n

We have great enthusiasm and is a challenge to open a place like that in here. It was harder to bring people here because it is a very touristy area and people perceived it as an attraction “for tourists”. However, gradually local inhabitants are coming to visit us, and today, more than half of the people who visit us are people who live here.<\/p>\n

Is there\u00a0something you can tell us about\u00a0the future of Icebarcelona that nobody knows?<\/strong><\/p>\n

I can only tell you that last month we went to Harbin, in China, to the ice and snow festival to bring back\u00a0new ideas with us. We have seen things there that have left us amazed and we will try to carry them out in\u00a0the Icebarcelona.<\/p>\n

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\n 5<\/strong>\n \/<\/span>\n 5<\/strong>\n (<\/span>\n 2<\/strong>\n \n votes <\/span>\n )<\/span>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you want to go to a different and original\u00a0bar in Barcelona to, in addition to have a drink, have a subzero experience, your place is the Icebarcelona. This is the first ice bar on the beach around the world for you to change your surroundings for a while and to imagine that you are […]<\/p>\n","protected":false},"author":2,"featured_media":37115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4473],"tags":[517,1888,1889,1887,1886],"_links":{"self":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/37114"}],"collection":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=37114"}],"version-history":[{"count":3,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/37114\/revisions"}],"predecessor-version":[{"id":82868,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/37114\/revisions\/82868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/media\/37115"}],"wp:attachment":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=37114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=37114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=37114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}