{"id":110508,"date":"2024-08-12T11:46:53","date_gmt":"2024-08-12T09:46:53","guid":{"rendered":"https:\/\/www.shbarcelona.com\/blog\/en\/?p=110508"},"modified":"2024-08-12T11:44:42","modified_gmt":"2024-08-12T09:44:42","slug":"americas-cup-barcelona-2024","status":"publish","type":"post","link":"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/","title":{"rendered":"The Great Impact of the 37th America&#8217;s Cup Barcelona 2024"},"content":{"rendered":"<p>On August 22, 2024, the 37th edition of what will be &#8220;<strong>the best America&#8217;s Cup in history<\/strong>&#8221; will begin. The competition will take place at the iconic Port Vell, in the heart of Barcelona, a location that symbolizes Barcelona&#8217;s rich nautical heritage and <strong>its ability to host world-class events<\/strong>. At <strong><a href=\"https:\/\/www.shbarcelona.com\/\">ShBarcelona<\/a><\/strong>, we will provide you with all the information you need about the <strong>America&#8217;s Cup 2024<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Barcelona_Prepares_to_Set_Sail\" title=\"Barcelona Prepares to Set Sail\">Barcelona Prepares to Set Sail<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Why_Barcelona\" title=\"Why Barcelona?\">Why Barcelona?<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#The_Impact_of_the_Americas_Cup_on_Barcelona\" title=\"The Impact of the America&#8217;s Cup on Barcelona\">The Impact of the America&#8217;s Cup on Barcelona<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#The_Legacy_of_the_Americas_Cup\" title=\"The Legacy of the America&#8217;s Cup\">The Legacy of the America&#8217;s Cup<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Sport\" title=\"  Sport\">  Sport<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Environment\" title=\" Environment\"> Environment<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Territory\" title=\" Territory\"> Territory<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Science_and_Research\" title=\" Science and Research\"> Science and Research<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Technological_Innovation\" title=\" Technological Innovation\"> Technological Innovation<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/americas-cup-barcelona-2024\/#Barcelona_a_magnet_for_Sponsors\" title=\"Barcelona, a magnet for Sponsors\">Barcelona, a magnet for Sponsors<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Barcelona_Prepares_to_Set_Sail\"><\/span>Barcelona Prepares to Set Sail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The America&#8217;s Cup<\/strong> is the oldest sporting competition in the world, ahead of the Olympics, and the third most-watched sporting event globally, with over <strong>940 million viewers<\/strong> in its last edition.<\/p>\n<p>So far, <strong>Barcelona has already made history<\/strong> by hosting the women&#8217;s <strong>America&#8217;s Cup<\/strong> competition for the first time, as well as introducing technological innovations such as <strong>hydrogen-powered boats<\/strong> that will not use any fossil fuels, supporting the blue economy and promoting sustainable industry.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #ffe6c9; height: 47px;\">\n<tbody>\n<tr style=\"height: 47px;\">\n<td style=\"width: 100%; height: 47px;\">\n<p style=\"text-align: center;\"><b>&#x1f4cc;<\/b>The<b> first record <\/b>of this competition was in<b> 1851, <\/b>and it is the<b> leading global nautical competition.<br \/>\n<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Why_Barcelona\"><\/span>Why Barcelona?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Royal New Zealand Yacht Squadron<\/strong>, champion of the 36th edition in 2021, has chosen <strong>Barcelona<\/strong> for its diversity of spaces, the city&#8217;s experience and ability to host major sporting events, its passion for <strong>nautical sports<\/strong>, and its extensive educational and recreational offerings. All these factors will contribute to making this a <strong>memorable America&#8217;s Cup<\/strong>.<\/p>\n<p>On the other hand, <strong>the strength of the Barcelona brand<\/strong>, the quality of its facilities and infrastructure, and the demonstrated public-private collaboration have tipped the balance in favor of <strong>the Catalan city<\/strong>.<\/p>\n<div id=\"attachment_110509\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-110509\" class=\"wp-image-110509 size-full\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2024\/08\/americas-cup-barcelona-2024-ships.jpg\" alt=\"boats competing in the America's Cup\" width=\"1024\" height=\"802\"><p id=\"caption-attachment-110509\" class=\"wp-caption-text\">America&#8217;s Cup sailing. Photo via Unsplash.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Impact_of_the_Americas_Cup_on_Barcelona\"><\/span>The Impact of the America&#8217;s Cup on Barcelona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to an impact study conducted by the <strong>Barcelona Nautical Capital Foundation<\/strong>, corroborated by a study published by Pompeu Fabra University (UPF), the <strong><a href=\"https:\/\/www.americascup.com\/home\" target=\"_blank\" rel=\"nofollow\">Louis Vuitton 37th America&#8217;s Cup Barcelona 2024<\/a><\/strong> will generate an estimated <strong>impact of approximately 1.200 million euros<\/strong>.<\/p>\n<p>Additionally, the competition will attract more than <strong>2.5 million tourists<\/strong> and create <strong>19,000 jobs<\/strong>. It is expected to generate <strong>1.500 millions of unique views<\/strong>, almost <strong>60%<\/strong> <strong>more<\/strong> than in 2021.<\/p>\n<p>This edition will feature over <strong>600 accredited media<\/strong> outlets from around the world; only the Olympic Games or a World Cup attract more coverage.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/apartments-with-sea-views\/\"><em>Related article: The 7 Reasons to Live in a Seaside Apartment in Barcelona<\/em><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Legacy_of_the_Americas_Cup\"><\/span>The Legacy of the America&#8217;s Cup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The America&#8217;s Cup<\/strong> will influence six major dimensions for the future of the distinguished and renowned city of Barcelona:<\/p>\n<div id=\"sp-ea-110515\" class=\"sp-ea-one sp-easy-accordion\" data-ex-icon=\"fa-minus\" data-col-icon=\"fa-plus\"  data-ea-active=\"ea-click\"  data-ea-mode=\"vertical\" data-preloader=\"\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Sport\"><\/span><a class=\"collapsed\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse1105150\" href=\"javascript:void(0)\" aria-expanded=\"true\"><i class=\"ea-expand-icon fa fa-minus\"><\/i>  Sport<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse1105150\" data-parent=\"#sp-ea-110515\"><div class=\"ea-body\"> <p>Sailing will be promoted among all groups, with a special focus on the \"Viu la vela\" project, which will bring sailing to primary schools in a dynamic, inclusive, and environmentally responsible way.<\/p>\n <\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Environment\"><\/span><a class=\"collapsed\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse1105151\" href=\"javascript:void(0)\" aria-expanded=\"false\"><i class=\"ea-expand-icon fa fa-plus\"><\/i> Environment<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse1105151\" data-parent=\"#sp-ea-110515\"><div class=\"ea-body\"> <p>Awareness of ecosystem conservation and regeneration will be strengthened, positioning <strong>Barcelona as a leader in the sustainable industry<\/strong>.<\/p>\n <\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Territory\"><\/span><a class=\"collapsed\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse1105152\" href=\"javascript:void(0)\" aria-expanded=\"false\"><i class=\"ea-expand-icon fa fa-plus\"><\/i> Territory<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse1105152\" data-parent=\"#sp-ea-110515\"><div class=\"ea-body\"> <p>Projects will be developed to integrate and promote Catalan sports sailing in the <strong>America's Cup<\/strong>, actively involving society.<\/p>\n <\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Science_and_Research\"><\/span><a class=\"collapsed\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse1105153\" href=\"javascript:void(0)\" aria-expanded=\"false\"><i class=\"ea-expand-icon fa fa-plus\"><\/i> Science and Research<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse1105153\" data-parent=\"#sp-ea-110515\"><div class=\"ea-body\"> <p class=\"ea-header\"><strong>Catalonia will be promoted as a leader in marine research and conservation<\/strong>, supported by universities and international conferences.<\/p>\n <\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Technological_Innovation\"><\/span><a class=\"collapsed\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse1105154\" href=\"javascript:void(0)\" aria-expanded=\"false\"><i class=\"ea-expand-icon fa fa-plus\"><\/i> Technological Innovation<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse1105154\" data-parent=\"#sp-ea-110515\"><div class=\"ea-body\"> <p>I<strong>nnovation in the blue economy<\/strong> will be encouraged, driving technological development and strengthening the local marine economy.<\/p>\n <\/div><\/div><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Barcelona_a_magnet_for_Sponsors\"><\/span>Barcelona, a magnet for Sponsors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Barcelona has become the top choice for <strong>business collaboration<\/strong>, thanks to its strategic location in the Mediterranean, modern infrastructure, and reputation in sporting events.<\/p>\n<p>Many prominent brands have signed agreements for the <strong>Louis Vuitton 37th America&#8217;s Cup Barcelona 2024<\/strong> due to its image of innovation, culture, and sport. Some of the <strong>main sponsors<\/strong> are:<\/p>\n<ul>\n<li><strong>Louis Vuitton<\/strong> as Title Partner<\/li>\n<li><strong>Omega<\/strong> as Official Timekeeper<\/li>\n<li><strong>Emirates<\/strong> as Global Partner<\/li>\n<li><strong>Coca-Cola<\/strong> as Global Partner<\/li>\n<li><strong>Cupra<\/strong> as Global Partner<\/li>\n<li><strong>Estrella Damm<\/strong> as Official Sponsor<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-chevron-circle-right\" style=\"background-color: #850909; color: #ffffff;\" href=\"https:\/\/www.shbarcelona.com\/\">Find Accommodation for the America&#8217;s Cup<\/a><\/p>\n<p>In conclusion, the <strong>Louis Vuitton 37th America&#8217;s Cup Barcelona 2024<\/strong> promises to be a historic event with <strong>significant economic and social impact<\/strong>. It stands out for its introduction of the women&#8217;s competition, the use of sustainable technologies, and its ability to attract<strong> millions of tourists<\/strong>.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-left \"\n    data-id=\"110508\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Rate us!<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On August 22, 2024, the 37th edition of what will be &#8220;the best America&#8217;s Cup in history&#8221; will begin. The competition will take place at the iconic Port Vell, in the heart of Barcelona, a location that symbolizes Barcelona&#8217;s rich nautical heritage and its ability to host world-class events. At ShBarcelona, we will provide you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":110514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4497],"tags":[],"_links":{"self":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/110508"}],"collection":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=110508"}],"version-history":[{"count":4,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/110508\/revisions"}],"predecessor-version":[{"id":110518,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/110508\/revisions\/110518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/media\/110514"}],"wp:attachment":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=110508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=110508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=110508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}