{"id":103047,"date":"2020-06-03T11:35:32","date_gmt":"2020-06-03T09:35:32","guid":{"rendered":"https:\/\/www.shbarcelona.com\/blog\/en\/?p=103047"},"modified":"2020-10-25T20:27:12","modified_gmt":"2020-10-25T19:27:12","slug":"real-estate-trends","status":"publish","type":"post","link":"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/","title":{"rendered":"Discover 5 Technological Real Estate Trends in 2020"},"content":{"rendered":"<p style=\"text-align: justify;\">Technology is in constant renewal and has a growing impact on the real estate sector. Increasingly more and more young <strong>millennials or Z <\/strong><strong>generation<\/strong> individuals are approaching the real estate market by <strong>looking <\/strong><strong>for companies that are their technologically competent<\/strong>.<\/p>\n<p style=\"text-align: justify;\">In this article from <strong>ShBarcelona<\/strong> we would like to discuss some of the <strong>emerging and growing real estate trends<\/strong>. Especially, these which, in 2020, will help to overcome the challenges that the Covid-19 crisis has brought, through connecting professionals with customers in innovative ways.<\/p>\n<div id=\"metaslider-id-104524\" style=\"max-width: 850px; margin: 0 auto;\" class=\"ml-slider-3-20-3 metaslider metaslider-responsive metaslider-104524 ml-slider\">\n    <div id=\"metaslider_container_104524\">\n        <ul id='metaslider_104524' class='rslides'>\n            <li><a href=\"https:\/\/www.shbarcelona.com\/\" target=\"_self\"><img width=\"850\" height=\"182\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2020\/09\/en-2.jpg\" class=\"slider-104524 slide-104525\" alt=\"rental services for owners of flats in barcelona\" rel=\"\" title=\"Banner medio home propietarios\" \/><\/a><\/li>\n        <\/ul>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Related article: <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/coliving\/\">What is Coliving?<\/a><\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/#New_user_profiles_require_new_technologies\" title=\"New user profiles require new technologies\">New user profiles require new technologies<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/#Technological_real_estate_trends_for_2020\" title=\"Technological real estate trends for 2020\">Technological real estate trends for 2020<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/#Artificial_intelligence\" title=\"Artificial intelligence\">Artificial intelligence<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/#Virtual_reality_and_360o_tours\" title=\"Virtual reality and 360\u00ba tours\">Virtual reality and 360\u00ba tours<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/#Big_Data_in_real_estate\" title=\"Big Data in real estate\">Big Data in real estate<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/#Blockchain\" title=\"Blockchain\">Blockchain<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shbarcelona.com\/blog\/en\/real-estate-trends\/#Housing_cooperatives\" title=\"Housing cooperatives\">Housing cooperatives<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"New_user_profiles_require_new_technologies\"><\/span>New user profiles require new technologies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Companies must evolve with society. This is why it is important that <strong>millennials<\/strong> and individuals from the <strong>Z generation<\/strong> feel connected to companies that understand them and fulfill their needs.<\/p>\n<p style=\"text-align: justify;\"><strong>Digital attention<\/strong> is key for younger generations in deciding to contract with a specific agency or another real estate company.<\/p>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-chevron-circle-right\" style=\"background-color: #850909; color: #ffffff;\" href=\"https:\/\/www.shbarcelona.com\/\">Get to know ShBarcelona<\/a><\/p>\n<p style=\"text-align: justify;\">Practical cases such as being able to <strong>sign a contract by distance<\/strong>, <a href=\"https:\/\/floorfy.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>a virtual visit of the apartment<\/strong><\/a> or even the possibility of <strong>making payments online<\/strong> are vital for this customer profile in order to be happy and continue to use your services.<\/p>\n<p style=\"text-align: justify;\">This continuous online service goes beyond supporting your client and can lead to a recommendation of your real estate company to their family and friends.<\/p>\n<div id=\"attachment_103059\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-103059\" class=\"size-full wp-image-103059\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2020\/06\/bence-boros-anapPhJFRhM-unsplash.jpg\" alt=\"turned-on charcoal Google Home Mini and smartphone\" width=\"640\" height=\"427\"><p id=\"caption-attachment-103059\" class=\"wp-caption-text\"><em>Photo by Bence Boros v\u00eda Unsplash<\/em><\/p><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Technological_real_estate_trends_for_2020\"><\/span>Technological real estate trends for 2020<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">There are several digital tools that a real estate agency can use to attract new customers, so here are a couple of emerging technologies in real estate.<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Artificial_intelligence\"><\/span>Artificial intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Artificial intelligence serves to accelerate processes. That is, the algorithms used by digital tools are useful to <strong>identify potential buyers or tenants for a particular home<\/strong>.<\/p>\n<p style=\"text-align: justify;\">If you use a full database, you can identify all the suitable profiles for a specific property. For example, a 3 bedrooms apartment for a family consisting of parents and two children.<\/p>\n<div id=\"attachment_103051\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-103051\" class=\"size-full wp-image-103051\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2020\/06\/image-from-rawpixel-id-2310148-jpeg-1.jpg\" alt=\"Cheerful woman in a video call while working from home\" width=\"640\" height=\"427\"><p id=\"caption-attachment-103051\" class=\"wp-caption-text\"><em>Photo via Rawpixel<\/em><\/p><\/div>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Virtual_reality_and_360o_tours\"><\/span>Virtual reality and 360\u00ba tours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Customers will appreciate the possibility to see a flat in its entirety before going for a visit. With this simple gesture, both prospective buyers or tenants, as well as real estate agents will s<strong>ave time and money on unnecessary visits<\/strong>.<\/p>\n<p style=\"text-align: justify;\">In addition, <strong>360\u00ba pictures devices for real estate agencies<\/strong> are really affordable today, like for example, the solutions brought by <a href=\"https:\/\/floorfy.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Floorfy<\/strong><\/a>. Thanks to technological progress, <strong>any agency can access this innovative technology<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Finally, your apartments will not only be online at all time but will be <strong>an honest representation of the apartment for your customers<\/strong>. After all, not only will you show the beautiful pictures of the apartment, but in the virtual tour, <strong>users can move freely and discover every corner of the apartment<\/strong>.<\/p>\n<div id=\"attachment_103053\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-103053\" class=\"wp-image-103053 size-full\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2020\/06\/patrick-schneider-87oz2SoV9Ug-unsplash.jpg\" alt=\"person holding black iPad photo, real estate trends\" width=\"640\" height=\"427\"><p id=\"caption-attachment-103053\" class=\"wp-caption-text\"><em>Photo by Patrick Schneider via Unsplash<\/em><\/p><\/div>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Big_Data_in_real_estate\"><\/span>Big Data in real estate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The location of a property is certainly the important factor when deciding its price. Thus, having information about the values of each area within a city is key in anticipating changes and dominate a market.<\/p>\n<p style=\"text-align: justify;\">Moreover, there is also the possibility to add to the price of the land, the conditions of the property, information about the neighborhood and its social facilities (hospitals, libraries, schools&#8230;).<\/p>\n<p style=\"text-align: justify;\">This allows you to draw a complete map of each district and adjust the price based on all these indicators.<\/p>\n<div id=\"attachment_103052\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-103052\" class=\"size-full wp-image-103052\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2020\/06\/franki-chamaki-1K6IQsQbizI-unsplash.jpg\" alt=\"white building with data has a better idea text signage photo\" width=\"640\" height=\"480\"><p id=\"caption-attachment-103052\" class=\"wp-caption-text\"><em>Photo by Franki Chamaki via Unsplash<\/em><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Blockchain\"><\/span>Blockchain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Blockchain was born as a secure exchange system for goods and services. However, when it comes to applying it to the real estate sector, it also <strong>gains transparency and reduces time<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Thanks to the chain system, <strong>all network users know who the owner of a particular property is<\/strong>, its value as well as the monthly rent. That is, with this data available to for all, <strong>speculation goes down<\/strong>.<\/p>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-chevron-circle-right broken_link\" style=\"background-color: #850909; color: #ffffff;\" href=\"https:\/\/www.shbarcelona.com\/long-term-rental\" rel=\"nofollow\">Find your apartment in Barcelona<\/a><\/p>\n<p style=\"text-align: justify;\">In addition, <strong>legal processes are accelerated<\/strong>. Indeed, notaries are no longer needed because it is the same system that automatically verifies the document. Therefore, paperwork is reduced to a simple transaction within the encrypted system.<\/p>\n<div id=\"attachment_103054\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-103054\" class=\"size-full wp-image-103054\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2020\/06\/austin-distel-744oGeqpxPQ-unsplash.jpg\" alt=\"person using MacBook pro\" width=\"640\" height=\"427\"><p id=\"caption-attachment-103054\" class=\"wp-caption-text\"><em>Photo by Austin Distel via Unsplash<\/em><\/p><\/div>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Housing_cooperatives\"><\/span>Housing cooperatives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The <strong>collaborative economy<\/strong> has also reached the real estate sector. <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/housing-cooperative\/\"><strong>Housing cooperatives<\/strong><\/a> are used to buy a property and divide the price among all its users.<\/p>\n<p style=\"text-align: justify;\">These non-profit organizations aim to <strong>acquire quality housing for all their beneficiaries at a lower<\/strong> cost than those of the market.<\/p>\n<p style=\"text-align: center;\"><em>Related article: <a href=\"https:\/\/www.shbarcelona.com\/blog\/en\/sharing-economy-platforms\/\">What Are Sharing Economy Platforms?<\/a><\/em><\/p>\n<div id=\"attachment_103055\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-103055\" class=\"size-full wp-image-103055\" src=\"https:\/\/www.shbarcelona.com\/blog\/en\/wp-content\/uploads\/2020\/06\/nathan-van-egmond-9LMRQdVv7hw-unsplash.jpg\" alt=\"rectangular brown wooden table\" width=\"640\" height=\"427\"><p id=\"caption-attachment-103055\" class=\"wp-caption-text\"><em>Photo by Nathan Van Egmond v\u00eda Unsplash<\/em><\/p><\/div>\n<p style=\"text-align: justify;\">In conclusion, emerging property technology trends are there to stay. Thus, a real estate agency <strong>can no longer look the other way<\/strong> when it comes to 360\u00ba Virtual videos, artificial intelligence, Big Data or even Blockchain.<\/p>\n<p style=\"text-align: justify;\"><strong>If you want to keep up with your new users or consumers, you must adapt to their technological needs<\/strong>.<\/p>\n<p style=\"text-align: center;\"><strong>Do you know of any other real estate trends for 2020?<\/strong><\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-left \"\n    data-id=\"103047\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 150px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 25px; height: 25px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <strong class=\"kksr-score\">5<\/strong>\n        <span class=\"kksr-muted\">\/<\/span>\n        <strong>5<\/strong>\n        <span class=\"kksr-muted\">(<\/span>\n        <strong class=\"kksr-count\">1<\/strong>\n        <span class=\"kksr-muted\">\n            vote        <\/span>\n        <span class=\"kksr-muted\">)<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Technology is in constant renewal and has a growing impact on the real estate sector. Increasingly more and more young millennials or Z generation individuals are approaching the real estate market by looking for companies that are their technologically competent. In this article from ShBarcelona we would like to discuss some of the emerging and [&hellip;]<\/p>\n","protected":false},"author":149,"featured_media":103048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4494],"tags":[9579,9581,9582,9584,9580,9583,9576,9,950,949,3038,9578,9577],"_links":{"self":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/103047"}],"collection":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/users\/149"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=103047"}],"version-history":[{"count":9,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/103047\/revisions"}],"predecessor-version":[{"id":104812,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/posts\/103047\/revisions\/104812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/media\/103048"}],"wp:attachment":[{"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=103047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=103047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shbarcelona.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=103047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}